Is it your scale?

It’s 2018, and every business is applying the choicest parts of tech to improve their chances with their markets. Everyone’s also talking about scaling.

Scaling is the capability of a system to cope and perform under an increased or expanding workload.

This means if your business operates with 50 daily customers, and a successful marketing campaign suddenly get you 500 daily customers, your business should be capable of serving those requests.

Ability to scale is generally considered good for businesses, because growth usually means more profits, and more profits are good.

Now, here’s the kicker

What if I don’t want to scale?

No, really.

Is it possible there are businesses out there, comfortable with their customers, and just want to be committed to serving them?

Businesses not interested in growth?